St. Jude Children's Research Hospital and the generous consumers and partners who supported the ninth annual St. Jude Thanks and Giving campaign have something to celebrate this year, raising more than $72 million in support of the organization’s mission of finding cures and saving children battling cancer and other deadly diseases.
The annual holiday campaign’s results represent a projected increase of nearly 14 percent over the previous year, boosted by record-breaking fundraising by its world-class corporate partners, unprecedented levels of online engagement and donations, and a sharp rise in contributions from Hispanic donors. The campaign has now raised more than $380 million for St. Jude since its inception.
St. Jude Thanks and Giving corporate partners, which include more than 60 of America’s leading companies and brands, raised more than $60 million this year, an increase of more than 12 percent from last year. New partners Coca-Cola, Carnival Cruise Lines, Coldwater Creek, ICING and Gifts That Give joined returning partners Kmart, CVS/pharmacy, DICK’S Sporting Goods, Ann Taylor LOFT, Kay Jewelers, Williams-Sonoma Inc., Domino’s Pizza, GNC, HomeGoods, New York & Company, Claire’s and many others, who asked their customers to support St. Jude while shopping during the holiday season. These companies also leveraged valuable media assets to raise awareness for the campaign and integrated innovative online, mobile, digital and in-store initiatives – from exciting new apps to specialty merchandise – to maximize consumer giving.
More: http://www.looktothestars.org/news/9776-st-jude-thanks-and-giving-campaign-raises-72-million